Personalization:
Personalization is a technique to serve personalized content to each user. It
can be based on user logged in by city, country
Step1: Create the Segments.(Segments hold the rule to be
checked while displaying a teaser on any page)
Go to Tootls > Segmentation
Double click on created segment
and configure the test condition to be evaluated. For eg: We are going to
display the teaser for ‘Male’ users.
For this, drag the ‘User
properties’ from side kick.
Edit the property to check the
condition ‘gender=male’
Now the segment will look as
below.
Step2: Create Brand, Campaign Container (Brand holds
campaigns, campaign holds teasers)
Create Brand selecting brand
template,
Now create Campaigns by
selecting campaign template
Step3: Create Teasers
Once campaign is created, go to
lists view and create teasers.
Add some text and image to
teaser by editing it. Sample is shown below.
Configure the touch point
properties of teaser by selecting the segment in ‘Advanced section’as shown below.
This is the linking point
between segment and teaser.
Now the campaign page looks as
below.
Step4: Add Teasers to any page
Now go to the page where you
want to display the teaser, drag and drop teaser
Enter the configuration
selecting campaign to be run for the page as shown below.
Step5: Test the teaser by setting client context. (Client
Context is used to check/modify any user attributes during testing the
personalization)
Now go to client context
(CTRl+Alt+C) and select a ‘male’ user. You can see the teaser is displayed as
shown below.
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